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OR_ocn191686154 |
| 003 |
OCoLC |
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20231017213018.0 |
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m o d |
| 007 |
cr cnu---unuuu |
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080129s2006 mauabh ob 001 0 eng d |
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|b eng
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|d OCLCQ
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|d OCLCQ
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|d OCLCQ
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| 019 |
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|a 171131180
|a 505121372
|a 648257600
|a 857814882
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| 020 |
|
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|a 9780080468495
|q (electronic bk.)
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| 020 |
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|a 0080468497
|q (electronic bk.)
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|a 9781136124532
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|z 0240807871
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|z 9780240807874
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|a (OCoLC)191686154
|z (OCoLC)171131180
|z (OCoLC)505121372
|z (OCoLC)648257600
|z (OCoLC)857814882
|
| 037 |
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|a CL0500000280
|b Safari Books Online
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4 |
|a ML3790
|b .H985 2006eb
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|a MUS
|x 004000
|2 bisacsh
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0 |
4 |
|a 780.68/8
|2 22
|
| 049 |
|
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|a UAMI
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| 100 |
1 |
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|a Hutchison, Thomas W.
|q (Thomas William)
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| 245 |
1 |
0 |
|a Record label marketing /
|c Thomas W. Hutchison, Amy Macy, Paul Allen.
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| 260 |
|
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|a Burlington, MA :
|b Focal Press,
|c ©2006.
|
| 300 |
|
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|a 1 online resource (xvi, 410 pages) :
|b illustrations (some color), maps, facsimiles
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
|
| 588 |
0 |
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|a Print version record.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Music trade.
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| 650 |
|
0 |
|a Sound recordings
|x Marketing.
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| 650 |
|
0 |
|a Sound recording industry.
|
| 650 |
|
6 |
|a Musique
|x Industrie.
|
| 650 |
|
7 |
|a MUSIC
|x Business Aspects.
|2 bisacsh
|
| 650 |
|
7 |
|a Music trade.
|2 fast
|0 (OCoLC)fst01030641
|
| 650 |
|
7 |
|a Sound recording industry.
|2 fast
|0 (OCoLC)fst01127019
|
| 650 |
|
7 |
|a Sound recordings
|x Marketing.
|2 fast
|0 (OCoLC)fst01127050
|
| 700 |
1 |
|
|a Macy, Amy.
|
| 700 |
1 |
|
|a Allen, Paul,
|d 1946-
|
| 776 |
0 |
8 |
|i Print version:
|a Hutchison, Thomas W. (Thomas William).
|t Record label marketing.
|d Burlington, MA : Focal Press, ©2006
|z 0240807871
|z 9780240807874
|w (DLC) 2006273784
|w (OCoLC)64388755
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780240807874/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
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|a ebrary
|b EBRY
|n ebr10177012
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| 938 |
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|a EBSCOhost
|b EBSC
|n 195191
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| 938 |
|
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|a Taylor & Francis
|b TAFR
|n 9780080468495
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 2613152
|
| 994 |
|
|
|a 92
|b IZTAP
|
