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Do it wrong quickly : how the web changes the old marketing rules /
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the results, le...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
IBM Press,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- pt. 1. That newfangled marketing
- Ch. 1. They're doing wonderful things with computers
- Ch. 2. New wine in old bottles
- Ch. 3. Marketing is a conversation
- pt. 2. That newfangled direct marketing
- Ch. 4. Going over to the dark side
- Ch. 5. The new customer relations
- Ch. 6. Customers vote with their mice
- pt. 3. That newfangled you
- Ch. 7. This doesn't work for me
- Ch. 8. This won't work where I work
- Ch. 9. This stuff changes too fast.