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Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast /

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical exp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Geoghegan, Michael W. (Michael Woodland), 1968-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Focal Press/ Elsevier, ©2008.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The podcasting revolution / by Greg Cangialosi
  • Leveraging the shift to social media / by Greg Cangialosi
  • The emergence of corporate podcasting / by Greg Cangialosi
  • Internal considerations for podcasting / by Greg Cangialosi
  • Planning your podcast / by Ryan Irelan
  • Pre-production decisions / by Ryan Irelan
  • Podcast production / by Ryan Irelan
  • Podcast post-production / by Ryan Irelan
  • Legal issues / by Colette Vogele
  • RSS : the plumbing behind the medium / by Ryan Irelan
  • Getting your podcast out there / by Greg Cangialosi
  • Online marketing tactics that generate results / by Greg Cangialosi
  • Building community and interactivity / by Greg Cangialosi
  • Show me the metrics / by Greg Cangialosi
  • Making money with your podcast / by Tim Borquin
  • Putting it all together / by Greg Cangialosi.