Master data management and customer data integration for a global enterprise /

"Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve cl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berson, Alex
Otros Autores: Dubov, Lawrence
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2007.
Colección:McGraw Hill professional.
Temas:
Customer relations > Data processing.
Data warehousing.
Entrepôts de données (Informatique)
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Data processing
Data warehousing
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. I. Introduction to master data management and customer data integration
  • Ch. 1. Overview of master data management and customer data integration
  • Ch. 2. CDI : overview of market drivers and key challenges
  • Ch. 3. Challenges, concerns, and risks of moving toward customer centricity
  • pt. II. Architectural considerations
  • Ch. 4. CDI architecture and data hub components
  • Ch. 5. Architecting for customer data integration
  • Ch. 6. Data management concerns of MDM-CDI architecture
  • pt. III. Data security, privacy, and regulatory compliance
  • Ch. 7. Overview of risk management for integrated customer information
  • Ch. 8. Introduction to information security and identity management
  • Ch. 9. Protecting content for secure master data management
  • Ch. 10. Enterprise security and data visibility in master data management environments
  • pt. IV. Implementing customer data integration for the enterprise
  • Ch. 11. Project initiation
  • Ch. 12. Customer identification
  • Ch. 13. Beyond party match : merge, split, party groups, and relationships
  • Ch. 14. Data governance, standards, information quality, and validation
  • Ch. 15. Data synchronization
  • Ch. 16. Additional implementation considerations
  • pt. V. Master data management : markets, trends, and directions
  • Ch. 17. MDM-CDI vendors and products landscape
  • Ch. 18. Where do we go from here?
  • App. Regulations and compliance rules impacting master data management and customer data integration projects.

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