Master data management and customer data integration for a global enterprise /

"Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve cl...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berson, Alex
Otros Autores: Dubov, Lawrence
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2007.
Colección:McGraw Hill professional.
Temas:
Customer relations > Data processing.
Data warehousing.
Entrepôts de données (Informatique)
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Data processing
Data warehousing
Electronic books.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework." "Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team."--Jacket
Notas:Title from PDF title page (viewed October 22, 2007).
Includes index.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780071510899
0071510893
1281031399
9781281031396

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