Improve your marketing to grow your business : insights and innovation that drive business and brand growth /

"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics r...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hastings, Hunter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub, 2007.
Temas:
Marketing > Management.
Information technology.
Branding (Marketing)
Internet marketing.
Marketing > Gestion.
Technologie de l'information.
Stratégie de marque.
Marketing sur Internet.
information technology.
branding.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics ranging from product development and brand portfolio management to accountability. Along the way, Hastings shows how to rethink and optimize your entire approach to marketing: processes, organization, technology, metrics, leadership ... everything!"--Jacket.
Descripción Física:1 online resource
ISBN:9780132331593
0132331594
9780132365437
013236543X

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