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Marketing made simple /
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packe...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Made Simple,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Lancaster, Geoffrey, |d 1938- | |
| 245 | 1 | 0 | |a Marketing made simple / |c Geoff Lancaster, Paul Reynolds. |
| 260 | |a Oxford : |b Made Simple, |c 2002. | ||
| 300 | |a 1 online resource (viii, 261 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Marketing explained -- Functions of marketing -- Consumer and organisational buyer behaviour -- Advertising, promotion and public relations -- Selling and management -- Direct marketing -- Customer relationship management -- Pricing -- Channels and logistics -- Product -- Marketing information systems -- Broader issues in marketing -- Marketing strategy, planning and control. | |
| 520 | |a Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |v Études de cas. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765 | |
| 700 | 1 | |a Reynolds, Paul |q (Paul Lewis) | |
| 776 | 0 | 8 | |i Print version: |a Lancaster, Geoffrey, 1938- |t Marketing made simple. |d Oxford : Made Simple, 2002 |z 075064771X |z 9780750647717 |w (OCoLC)49539092 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780750647717/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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