Mining the talk : unlocking the business value in unstructured information /

Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data-from word processing documents to websites,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Spangler, Scott
Otros Autores: Kreulen, Jeffrey T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : IBM Press, 2007.
Temas:
Data mining.
Soft computing.
Business intelligence.
Exploration de données (Informatique)
Informatique douce.
Business intelligence
Data mining
Soft computing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Ch. 1. Introduction
  • A Short Story ... "The Contest"
  • In the Beginning ...
  • The Thesis
  • The Business Context for Unstructured Information Mining
  • Capturing Business Objectives and Domain Expertise
  • A Common Analytical Methodology
  • Applications for Mining the Talk
  • The Transformation Process
  • Summary
  • Endnotes
  • Ch. 2. Mining Customer Interactions
  • A Brief Analogy to the Physical World
  • Transactions Versus Interactions
  • Business Drivers for Interactional Analysis
  • Characteristics of Interactional Information
  • What Can We Learn from Customer Interactions?
  • The Mining the Talk Process for Customer Interactions
  • Establishing a Continuous Process
  • Customer Interactions Examples
  • Summary
  • Endnotes
  • Ch. 3. Mining the Voice of the Customer
  • Market Research vs. Mining the VoC
  • Business Drivers for VoC Mining
  • Characteristics of VoC Information
  • What Can VoC Mining Teach Us?
  • Stages of the VoC Mining Process
  • Making VoC Mining an Ongoing Concern
  • Making It Real: Detailed Examples
  • Summary
  • Endnotes
  • Ch. 4. Mining the Voice of the Employee
  • Business Drivers
  • The Jam: Taking Corporate Communication to a New Level
  • Stages of Mining the Jam
  • Making Jams a Part of the Business
  • Case Studies
  • The Future of Jamming and Mining the Talk
  • Summary
  • Endnotes
  • Ch. 5. Mining to Improve Innovation
  • Business Drivers of Innovation Mining
  • Characteristics of Innovation Information
  • What Can Innovation Mining Teach Us?
  • The Innovation Mining Process
  • Making Innovation Mining an Ongoing Concern
  • The Innovation Mining Process in Action: Finding the Most Relevant Patents in a Large Portfolio
  • Research for a New Product: Mars Snackfood Division
  • Summary
  • Endnotes
  • Ch. 6. Mining to See the Future
  • How Can Unstructured Data Help Us to See the Future?
  • Business Drivers of Future Mining
  • Characteristics of Future-Oriented Data Sets
  • Stages of Mining to See the Future
  • Making Future Mining an Ongoing Concern
  • Examples of Mining the Talk to See the Future
  • Summary
  • Endnotes
  • Ch. 7. Future Applications
  • Evaluating the Effectiveness of Talk on the Reader
  • You Are What You Read
  • Taxonomies as Knowledge Repositories
  • Some Musings on a New Discipline in Mining the Talk
  • Summary
  • Final Words
  • Endnote
  • App. The IBM Unstructured Information Modeler Users Manual
  • Introduction
  • Installation
  • Starting IBM Unstructured Information Modeler
  • The IBM Unstructured Information Modeler Classification Process
  • Interpreting IBM Unstructured Information Modeler Views
  • IBM Unstructured Information Modeler Menus, Buttons, and Other Commands.

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