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|a Warren, Steve,
|d 1945-
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1 |
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|a Radio :
|b the book /
|c Steve Warren.
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250 |
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|a 4th ed.
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260 |
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|a Amsterdam ;
|a Boston :
|b Focal Press,
|c ©2005.
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|a 1 online resource (xiv, 225 pages) :
|b illustrations
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|a text
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|2 rdacontent
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|a Ch. 1. The listeners -- ch. 2. Basic radio realities -- ch. 3. Radio as a career -- ch. 4. The music and the talk -- ch. 5. Research -- ch. 6. Branding and marketing -- ch. 7. Promotions -- ch. 8. The station's personnel -- ch. 9. Other radio media -- ch. 10. Wrap-up -- ch. 11. Christmas programming.
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520 |
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|a As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this ""cheat-sheet"" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting
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546 |
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|a English.
|
590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Radio broadcasting.
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|a Radio.
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|a TECHNOLOGY & ENGINEERING
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|2 bisacsh
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|a Radio broadcasting.
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|0 (OCoLC)fst01087224
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776 |
0 |
8 |
|i Print version:
|a Warren, Steve, 1945-
|t Radio.
|b 4th ed.
|d Amsterdam ; Boston : Focal Press, ©2005
|z 0240806964
|z 9780240806969
|w (DLC) 2004020548
|w (OCoLC)56405152
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|u https://learning.oreilly.com/library/view/~/9780240806969/?ar
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