Doing business anywhere : the essential guide to going global /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Travis, Thomas G., 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2007.
Temas:
International business enterprises > Management.
Entreprises multinationales > Gestion.
BUSINESS & ECONOMICS > International > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Essential Guide to Going Global; CONTENTS; FOREWORD; PREFACE; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; CHAPTER 1: THE TENETS OF GLOBAL TRADE: EMERGING TRENDS IN INTERNATIONAL BUSINESS; CHAPTER 2: TAKE ADVANTAGE OF TRADE AGREEMENTS: THINK OUTSIDE THE BORDER; CHAPTER 3: PROTECT YOUR BRAND AT ALL COSTS; CHAPTER 4: MAINTAIN HIGH ETHICAL STANDARDS; CHAPTER 5: STAY SECURE IN AN INSECURE WORLD; CHAPTER 6: EXPECT THE UNEXPECTED; CHAPTER 7: ALL GLOBAL BUSINESS IS PERSONAL; CHAPTER 8: TRANSPARENCY AND THE TENETS OF GLOBAL TRADE; NOTES; INDEX.

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