Marketing to the social web : how digital customer communities build your business /

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"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weber, Larry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2007.
Temas:
Internet marketing.
Online social networks.
Marketing sur Internet.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Online social networks
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth."--Jacket
Descripción Física:1 online resource (ix, 230 pages)
Bibliografía:Includes bibliographical references (pages 217-222) and index.
ISBN:9780470177372
0470177373
1280916397
9781280916397

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