Email marketing by the numbers : how to use the world's greatest marketing tool to take any organization to the next level /

"Email Marketing by the Numbers applies modern marketing techniques to the world's greatest marketing tool - permission email. Email marketing expert Christ Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals."--Jacket

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Baggott, Chris
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2007.
Temas:
Internet marketing.
Electronic mail systems.
Electronic Mail
Marketing sur Internet.
Courrier électronique.
electronic mail.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction : By the numbers : what's it all about?
  • What is marketing's goal?
  • Is email the perfect marketing tool?
  • What's wrong with email?
  • Subscriber engagement : what matters?
  • Building a killer database
  • Segmenting for relevance
  • Finding or creating relevant content
  • The role of email in viral and word-of-mouth marketing
  • Analytics that matter
  • Testing against your goals
  • Using surveys, forms, and other feedback tools
  • Triggers, transactions, and integration
  • Are you a spammer?

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