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What's your story? : storytelling to move markets, audiences, people, and brands /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Mathews, Ryan
Otros Autores:	Wacker, Watts
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Indianapolis, Ind. : FT Press, 2007.
Temas:	Marketing. Storytelling > Economic aspects. Corporate culture. Marketing Organizational Culture Art de conter > Aspect économique. Culture d'entreprise. marketing.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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