Maintaining & evolving successful commercial Web sites : managing change, content, customer relationships, and site measurement /

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Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites toda...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Friedlein, Ashley
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Morgan Kaufmann Publishers, 2003.
Temas:
Web sites > Management.
Sites Web > Gestion.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Web sites > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Reviewing and reporting progress
  • Procedures for managing site updates
  • Introducing content management
  • Content management in action : a practical example
  • Key concepts and building blocks
  • Content management systems (CMS)
  • Tackling a content management project
  • A CRM primer
  • Understanding your users
  • Personalization
  • Community
  • Customer service
  • The promises and challenges of web site measurement
  • The evolution of e-intelligence
  • Measurement approaches and techniques
  • Reporting and analysis
  • How to improve a web site
  • Tackling a web site measurement project.

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