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|a Neapolitan, Richard E.
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|a Probabilistic methods for financial and marketing informatics /
|c Richard E. Neapolitan, Xia Jiang.
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|a San Fransisco, CA :
|b Morgan Kaufmann Publishers,
|c ©2007.
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|a Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.
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505 |
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|a I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.
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|a Includes bibliographical references (pages 397-408) and index.
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|a Finance
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|a Jiang, Xia.
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|i Print version:
|a Neapolitan, Richard E.
|t Probabilistic methods for financial and marketing informatics.
|d San Fransisco, CA : Morgan Kaufmann Publishers, ©2007
|z 9780123704771
|z 0123704774
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