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Marketing to moviegoers : a handbook of strategies used by major studios and independents /
Inside information about the Hollywood major studios' secret strategies for marketing films.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Elsevier Focal Press,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Marich, Robert. | |
| 245 | 1 | 0 | |a Marketing to moviegoers : |b a handbook of strategies used by major studios and independents / |c Robert Marich. |
| 260 | |a Burlington, MA : |b Elsevier Focal Press, |c ©2005. | ||
| 300 | |a 1 online resource (xii, 300 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (page 287) and index. | ||
| 505 | 0 | |a Cover -- Copyright Page -- Contents -- Preface -- Introduction -- Chapter 1. Creative Strategy -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product Placement -- Chapter 5. Merchandising -- Chapter 6. Publicity -- Chapter 7. Distribution to Theaters -- Chapter 8. Exhibition -- Chapter 9. Major Studios -- Chapter 10. Independent Distributors -- Chapter 11. Foreign Language Films -- Chapter 12. Prints & Advertising Funds -- Glossary -- Bibliography -- Index -- Last Page. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Inside information about the Hollywood major studios' secret strategies for marketing films. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Motion pictures |x Marketing. | |
| 650 | 0 | |a Motion pictures |x Distribution. | |
| 650 | 6 | |a Distribution des films. | |
| 650 | 7 | |a PERFORMING ARTS |x Film & Video |x Reference. |2 bisacsh | |
| 650 | 7 | |a Motion pictures |x Distribution. |2 fast |0 (OCoLC)fst01027315 | |
| 650 | 7 | |a Motion pictures |x Marketing. |2 fast |0 (OCoLC)fst01027343 | |
| 776 | 0 | 8 | |i Print version: |a Marich, Robert. |t Marketing to moviegoers. |d Burlington, MA : Elsevier Focal Press, ©2005 |z 0240806875 |z 9780240806877 |w (DLC) 2004065952 |w (OCoLC)57311786 |
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