Reaching a global online audience /

Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations, much more is required to adapt a web sitefor global users. This guide explains several of the deepestdimensions of culture and then uses theseinte...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McCool, Matthew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, Calif. : O'Reilly, 2007.
Colección:O'Reilly short cut.
Temas:
Internet marketing.
Web sites > Design.
Globalization.
Marketing sur Internet.
Sites Web > Conception.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
SOCIAL SCIENCE > Essays.
SOCIAL SCIENCE > Reference.
Globalization
Internet marketing
Web sites > Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations, much more is required to adapt a web sitefor global users. This guide explains several of the deepestdimensions of culture and then uses theseintercultural human factors for adaptingthe interface, multimedia, architecture, and search system. Along the way, we'lllook at the impact of uncertainty, communicationcontext, social fabric, andconcepts of time, and then use these dimensionsto create better web sites forglobal users. If you design, de.
Descripción Física:1 online resource
ISBN:9780596513733
0596513739

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