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China's new culture of cool : understanding the world's fastest-growing market /
"Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - th...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, Calif. :
New Riders,
©2007.
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| Colección: | Voices that matter.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xi, 139 pages) : illustrations, map |
| ISBN: | 9780321491060 0321491068 9780321453440 0321453441 1280848448 9781280848445 9786610848447 6610848440 9780132798143 013279814X |