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Lead generation on the web /
Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will wal...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, Calif. :
O'Reilly,
2007.
|
| Colección: | O'Reilly shortcuts.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Myer, Tom. | |
| 245 | 1 | 0 | |a Lead generation on the web / |c by Thomas Myer. |
| 260 | |a Sebastopol, Calif. : |b O'Reilly, |c 2007. | ||
| 300 | |a 1 online resource | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Strategy; Setting Strategy; Money; Market; Message; Media; Roundup; Lead Sources; Google Adwords (Good for Short and Medium Term); Newsletters (Good for Short, Medium, Long, and Extreme Term); Direct Marketing and Direct Mail (Good for Short and Medium Term); White Papers, Podcasts, and Special Reports (Good for Short and Medium Term); Blogs and RSS Feeds (Good for Medium and Long Term); Webinars and Trade Shows (Good for Medium and Long Term); Demos and Presentations (Good for Medium and Long Term); Workshops and Seminars (Good for Medium and Long Term). | |
| 520 | |a Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Business enterprises |x Computer networks |x Management. | |
| 650 | 0 | |a Web servers |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Entreprises |x Réseaux d'ordinateurs |x Gestion. | |
| 650 | 6 | |a Serveurs Web |x Gestion. | |
| 650 | 7 | |a COMPUTERS |x Electronic Commerce. |2 bisacsh | |
| 650 | 7 | |a Business enterprises |x Computer networks |x Management. |2 fast |0 (OCoLC)fst00842533 | |
| 650 | 7 | |a Internet advertising. |2 fast |0 (OCoLC)fst00977220 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Web servers |x Management. |2 fast |0 (OCoLC)fst01173240 | |
| 776 | 0 | 8 | |i Print version: |a Myer, Thomas. |t Lead Generation on the Web. |d Sebastopol : O'Reilly Media, Inc., ©2007 |
| 830 | 0 | |a O'Reilly shortcuts. | |
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