Lead generation on the web /

Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will wal...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Myer, Tom
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, Calif. : O'Reilly, 2007.
Colección:O'Reilly shortcuts.
Temas:
Internet marketing.
Internet advertising.
Business enterprises > Computer networks > Management.
Web servers > Management.
Marketing sur Internet.
Publicité sur Internet.
Entreprises > Réseaux d'ordinateurs > Gestion.
Serveurs Web > Gestion.
COMPUTERS > Electronic Commerce.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales. This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales
Descripción Física:1 online resource
ISBN:9780596510213
0596510217

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