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Electronic media management /
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the In...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press,
©2006.
|
| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Pringle, Peter K. | |
| 245 | 1 | 0 | |a Electronic media management / |c Peter K. Pringle, Michael F. Starr. |
| 250 | |a 5th ed. | ||
| 260 | |a Burlington, MA : |b Focal Press, |c ©2006. | ||
| 300 | |a 1 online resource (xv, 415 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a text file | ||
| 504 | |a Includes bibliographical references (pages 391-400) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Ch. 1. Broadcast station management -- ch. 2. Financial management -- ch. 3. Human resource management -- ch. 4. Broadcast programming -- ch. 5. Broadcast sales -- ch. 6 Broadcast promotion and marketing -- ch. 7. Broadcast regulations -- ch. 8. Managing the cable television system -- ch. 9. Public broadcast station management -- ch. 10. Entry into the electronic media business. | |
| 520 | |a The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marke. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Broadcasting |x Management. | |
| 650 | 0 | |a Television stations |x Management. | |
| 650 | 0 | |a Radio stations |x Management. | |
| 650 | 6 | |a Radiodiffusion |x Gestion. | |
| 650 | 6 | |a Stations de télévision |x Gestion. | |
| 650 | 6 | |a Stations de radio |x Gestion. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Radio. |2 bisacsh | |
| 650 | 7 | |a Broadcasting |x Management. |2 fast |0 (OCoLC)fst00839219 | |
| 650 | 7 | |a Radio stations |x Management. |2 fast |0 (OCoLC)fst01087583 | |
| 650 | 7 | |a Television stations |x Management. |2 fast |0 (OCoLC)fst01147116 | |
| 700 | 1 | |a Starr, Michael F., |d 1940- | |
| 700 | 1 | |a McCavitt, William E., |d 1932- | |
| 776 | 0 | 8 | |i Print version: |a Pringle, Peter K. |t Electronic media management. |b 5th ed. |d Burlington, MA : Focal Press, ©2006 |z 9780240808727 |z 024080872X |w (DLC) 2007272130 |w (OCoLC)85830876 |
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