Business expectations : are you using technology to its fullest? /

Technology drives modern business and enables companies to produce and market products that improve our lives and fulfill our desires. The most successful companies are those most adept at taking a new concept, enabled through the development of new technology, and turning that concept into a real p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bergeron, Bryan P.
Autor Corporativo: Baker & Taylor, Inc. Informata
Otros Autores: Blander, Jeffrey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : J. Wiley, ©2002.
Temas:
Electronic commerce.
Information technology.
Commerce électronique.
Technologie de l'information.
information technology.
Electronic commerce
Information technology
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • BUSINESS EXPECTATIONS Are You Using Technology to its Fullest?; Contents; Preface; Acknowledgments; 1 Alchemy-Technology Continuum; 2 Product Lifecycle; 3 Customer Behavior; 4 Alchemy of Entrepreneurship; 5 Getting Unstuck; 6 Research and Development; 7 Marketing; 8 The Corporation; 9 Making Better Business Decisions; Bibliography; Index.

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