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Business expectations : are you using technology to its fullest? /

Technology drives modern business and enables companies to produce and market products that improve our lives and fulfill our desires. The most successful companies are those most adept at taking a new concept, enabled through the development of new technology, and turning that concept into a real p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bergeron, Bryan P.
Autor Corporativo: Baker & Taylor, Inc. Informata
Otros Autores: Blander, Jeffrey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : J. Wiley, ©2002.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Technology drives modern business and enables companies to produce and market products that improve our lives and fulfill our desires. The most successful companies are those most adept at taking a new concept, enabled through the development of new technology, and turning that concept into a real product that consumers want or need. This process, in many ways, mirrors the attempts of alchemists to turn common minerals and elements into the most valuable commodity they knew of - gold. Business Expectations proposes that by viewing business practices as an alchemical process that moves a produ.
Descripción Física:1 online resource (xi, 244 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 237-238) and index.
ISBN:0471271098
9780471271093
1280314303
9781280314308