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Strategic planning for dummies /
If you're starting a new business or planning your business's future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage -- no matter what business...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley,
2007.
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| Colección: | --For dummies.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction
- PART I: LAYING THE FOUNDATION FOR YOUR STRATEGIC PLAN: What is strategic planning anyhow?
- Why strategic planning impacts your growth
- Getting set up for strategic planning
- PART II: LOOKING BACKWARD TO MOVE FORWARD: Taking lessons from the past
- Focusing on what you do best
- Refining your mission, vision and values
- PART III: SIZING UP YOUR CURRENT SITUATION: Assessing your business and its capabilities
- Seeing your business through your customers' eyes
- Assessing your strategic position to a dynamic environment
- PART IV: MOVING YOUR ORGANIZATION INTO THE FUTURE: Growth: it's not just for kids anymore
- Finding new customers
- Establishing your strategic priorities
- PART V: CREATING AND MAKING THE MOST OF YOUR PLAN: Putting your plan together
- Putting your plan to work
- Contingency planning; your plan B
- Planning considerations for entrepreneurs and department managers
- Planning for the social sectors
- PART VI: THE PART OF TENS: Ten ways to keep your strategic plan from hitting the shelf
- Ten ways to ruin your strategic planning meeting
- Ten shortcuts to getting your plan done.