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Strategic planning for dummies /

If you're starting a new business or planning your business's future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage -- no matter what business...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Olsen, Erica
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley, 2007.
Colección:--For dummies.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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500 |a Includes index. 
505 0 |a Introduction -- PART I: LAYING THE FOUNDATION FOR YOUR STRATEGIC PLAN: What is strategic planning anyhow? -- Why strategic planning impacts your growth -- Getting set up for strategic planning -- PART II: LOOKING BACKWARD TO MOVE FORWARD: Taking lessons from the past -- Focusing on what you do best -- Refining your mission, vision and values -- PART III: SIZING UP YOUR CURRENT SITUATION: Assessing your business and its capabilities -- Seeing your business through your customers' eyes -- Assessing your strategic position to a dynamic environment -- PART IV: MOVING YOUR ORGANIZATION INTO THE FUTURE: Growth: it's not just for kids anymore -- Finding new customers -- Establishing your strategic priorities -- PART V: CREATING AND MAKING THE MOST OF YOUR PLAN: Putting your plan together -- Putting your plan to work -- Contingency planning; your plan B -- Planning considerations for entrepreneurs and department managers -- Planning for the social sectors -- PART VI: THE PART OF TENS: Ten ways to keep your strategic plan from hitting the shelf -- Ten ways to ruin your strategic planning meeting -- Ten shortcuts to getting your plan done. 
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