Business and competitive analysis methods : effective application of new and classic methods /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fleisher, Craig S.
Otros Autores: Bensoussan, Babette E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis : Financial Times Prentice Hall, 2007.
Temas:
Business intelligence.
Competition.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Acknowledgments
  • About the authors
  • Preface
  • Business and competitive analysis: definition, context, and benefits
  • Performing the analysis process
  • Avoiding analytical pitfalls
  • Communicating analysis results
  • Applying the FAROUT method
  • Industry analysis (the nine forces)
  • Competitive positioning analysis
  • Business model analysis
  • SERVO analysis
  • Supply chain management (SCM) analysis
  • Benchmarking analysis
  • Mckinsey 7S analysis
  • Shadowing
  • Product line analysis
  • Win/loss analysis
  • Strategic relationship analysis
  • Corporate reputation analysis
  • Critical success factors analysis
  • Country risk analysis
  • Driving forces analysis
  • Event and timeline analysis
  • Technology forecasting
  • War gaming
  • Indications and warning analysis
  • Historiographical analysis
  • Interpretation of statistical analysis
  • Competitor cash flow analysis
  • Analysis of competing hypotheses
  • Linchpin analysis.

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