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Business and competitive analysis methods : effective application of new and classic methods /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fleisher, Craig S.
Otros Autores: Bensoussan, Babette E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis : Financial Times Prentice Hall, 2007.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Fleisher, Craig S. 
245 1 0 |a Business and competitive analysis methods :  |b effective application of new and classic methods /  |c Craig Fleisher, Babette Bensoussan. 
260 |a Indianapolis :  |b Financial Times Prentice Hall,  |c 2007. 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
505 0 |a Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis. 
588 0 |a Print version record. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business intelligence. 
650 0 |a Competition. 
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650 7 |a Competition.  |2 fast  |0 (OCoLC)fst00871464 
700 1 |a Bensoussan, Babette E. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780131873667/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
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