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Zag : the number-one strategy of high-performance brands : a whiteboard overview /

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Neumeier, Marty
Autor Corporativo: American Institute of Graphic Arts
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, Calif. : New Riders, 2006.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references (pages 159-167) and index.
ISBN:0321426770
9780321426772
9780321487636
032148763X