Zag : the number-one strategy of high-performance brands : a whiteboard overview /
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Clasificación: | Libro Electrónico |
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Autor principal: | |
Autor Corporativo: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berkeley, Calif. :
New Riders,
2006.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Sumario: | The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description. |
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Descripción Física: | 1 online resource |
Bibliografía: | Includes bibliographical references (pages 159-167) and index. |
ISBN: | 0321426770 9780321426772 9780321487636 032148763X |