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Attracting perfect customers : the power of strategic synchronicity /
Offers a more satisfying, effective, and profitable sales and marketing model. Provides tips for transforming any business into an irresistible magnet for attracting and retaining perfect customers, as well as employees, vendors, and other stakeholders. Offers simple, fun, and easy-to-follow exercis...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler,
©2001.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Offers a more satisfying, effective, and profitable sales and marketing model. Provides tips for transforming any business into an irresistible magnet for attracting and retaining perfect customers, as well as employees, vendors, and other stakeholders. Offers simple, fun, and easy-to-follow exercises that anyone in any organization can immediately and effectively use to attract better customers, enjoy their work more, and increase profitability. Attracting Perfect Customers takes readers beyond guerrilla marketing, relationship selling, and permission marketing to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step-by-step through a paradigm shift in their approach to sales and marketing. Readers will learn to use the Strategic Attraction Planning (TM) process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm. |
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| Descripción Física: | 1 online resource (xiii, 204 pages) |
| Bibliografía: | Includes bibliographical references (pages 195-196) and index. |
| ISBN: | 9781605098494 1605098493 9781609940379 1609940377 128330726X 9781283307260 |