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Trust or consequences : build trust today or lose your market tomorrow /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Golin, Al, 1929-2017
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, [2003], 2004.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Golin, Al,  |d 1929-2017. 
245 1 0 |a Trust or consequences :  |b build trust today or lose your market tomorrow /  |c Al Golin. 
260 |a New York :  |b AMACOM,  |c [2003], 2004. 
300 |a 1 online resource 
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500 |a Includes index. 
500 |a Title from title screen. 
520 8 |a Annotation  |b Filled with provocative ideas about why many companies overlook trust issues, "Trust or Consequences" brings the subject to center stage--where it must remain if companies are to regain stakeholder loyalty and competitive advantage 
505 0 |a ""Contents""; ""Acknowledgments""; ""Introduction""; ""1 Trust Trends: A Transparent Age, Online Relationships, and a Breakdown in Corporate Values""; ""2 More Than a Nice- Sounding Word: The Bottom- Line Benefits""; ""3 The Damage Done: Post- Enron Possibilities""; ""4 Fix It Before It Breaks""; ""5 If You Canâ€?t Do It, Please Say So""; ""6 The Human Touch""; ""7 Humility: Developing a Nonarrogant Attitude""; ""8 Speed, Truth, and Other Good Ways to Respond to Bad Times""; ""9 Tough Trust Decisions""; ""10 The Media: How to Develop Relationships That Build Trust"" 
505 8 |a 11 Great Acts of Trust12 Acts of Distrust -- 13 The Ten Commandments of Organizational Trust -- Appendix A -- Golin/ Harris Trust Survey Results -- Appendix B -- Golin/ Harris Trust Index -- Index 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Business ethics. 
650 0 |a Trust. 
650 0 |a Reliability. 
650 6 |a Morale des affaires. 
650 6 |a Confiance. 
650 6 |a Fidélité. 
650 7 |a BUSINESS & ECONOMICS  |x Public Relations.  |2 bisacsh 
650 7 |a Business ethics  |2 fast 
650 7 |a Reliability  |2 fast 
650 7 |a Trust  |2 fast 
776 0 8 |i Print version:  |a Golin, Al.  |t Trust or Consequences : Build Trust Today or Lose Your Market Tomorrow.  |d Saranac Lake : AMACOM, ©2003  |z 9780814472088 
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