Branding for dummies /

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Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chiaravalle, Bill
Otros Autores: Schenck, Barbara Findlay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2007.
Colección:--For dummies.
Temas:
Brand name products.
Product management.
Business names.
Produits de marque.
Produits commerciaux > Gestion.
Raison sociale.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products
Business names
Product management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index.

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