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Branding for dummies /
Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2007.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Chiaravalle, Bill. | |
| 245 | 1 | 0 | |a Branding for dummies / |c by Bill Chiaravalle and Barbara Findlay Schenck. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2007. | ||
| 300 | |a 1 online resource (xvii, 364 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a --For dummies | |
| 520 | |a Build positive impressions of your product or business. Build a powerful brand and pave the way for marketing success. Need to create -- or improve -- a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Branding For Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Everything You Ever Wanted to Know About Branding; Part II: Building a Brand, Step-by-Step; Part III: Launching Your New Brand; Part IV: The Care and Feeding of Your Brand; Part V: Protecting Your Brand; Part VI: The Part of Tens; Index. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Business names. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 6 | |a Raison sociale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 700 | 1 | |a Schenck, Barbara Findlay. | |
| 776 | 0 | 8 | |i Print version: |a Chiaravalle, Bill. |t Branding for dummies. |d Hoboken, N.J. : Wiley, ©2007 |z 0471771597 |w (DLC) 2006934821 |w (OCoLC)77495731 |
| 830 | 0 | |a --For dummies. | |
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