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Innovate or perish : managing the enduring technology company in the global market /
Praise for Innovate or Perish Managing the Enduring Technology Company in the Global Market. ''Successful innovation calls for negotiating value-creating, sustainable agreements across various forms of IP, technologies, companies, and even industries and countries.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2007.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The polymath CEO : enlightened leadership for the enduring technology company / Edward Kahn
- The IP toolkit : maximizing business value from intellectual property / Edmund Walsh
- Harvesting new intellectual assets : the role of business method patents and trade secrets in strategic IP management / Karl Jorda and Wayne Jaeschke
- Giants can be nimble : the SBC story / Abha Divine
- Innovation asset portfolio : the intellectual property muse gets an MBA / Damon Matteo
- Innovation strategy : the essential ingredient / Mike Kayat
- Maximizing innovation teams : the internal and external connection network / Carsten Wittrup
- Road-mapping disruptive technical threats and opportunities in complex, technology-based sub-systems : the SAILS methodology / Bruce Vojak and Frank Chambers
- Open for business : the air products and chemicals story / John Tao and Vincent Magnotta
- Developing growth strategies using intellectual assets and strategic alliances / Dennis McCullough
- Innovation and the bio-pharmaceutical industry : crisis or crossroads? / Ronald Lindsay
- Building companies on not-so-fertile soil / Teri Willey.