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Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI /
This book presents a strategic, multi-modal approach to generating highly profitable leads. "Lead Generation for the Complex Sale" arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2006.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This book presents a strategic, multi-modal approach to generating highly profitable leads. "Lead Generation for the Complex Sale" arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today's B2B environment. You'll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the number of leads; build strong lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more. |
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| Descripción Física: | 1 online resource (xiii, 218 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 193-209) and index. |
| ISBN: | 0071458972 9780071458979 9780071490450 0071490450 0071491767 9780071491761 6610644292 9786610644292 1429417102 9781429417105 |