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The PDMA handbook of new product development /

"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Product Development & Management Association
Other Authors: Kahn, Kenneth B.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2005.
Edition:2nd ed.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
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Published 2013
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Electronic eBook
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Published 2013
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Published 2005
Texto completo
Electronic eBook