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Making meaning : how successful businesses deliver meaningful customer experiences /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Diller, Stephen
Otros Autores:	Shedroff, Nathan, Rhea, Darrel
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Berkeley, CA : New Riders, ©2006.
Temas:	Marketing. Strategic planning. Consumer goods > Purchasing > Psychological aspects. Service industries > Marketing > Psychological aspects. Consumer satisfaction. Relationship marketing. Planification stratégique. Biens de consommation > Achat > Aspect psychologique. Services (Industrie) > Marketing > Aspect psychologique. Consommateurs > Satisfaction. Marketing relationnel. marketing.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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