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The business of innovation : managing the corporate imagination for maximum results /
Publisher Fact Sheet
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bean, Roger, |d 1946- | |
| 245 | 1 | 4 | |a The business of innovation : |b managing the corporate imagination for maximum results / |c Roger Bean and Russell Radford. |
| 260 | |a New York : |b AMACOM, |c ©2002. | ||
| 300 | |a 1 online resource (xvi, 302 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 291-293) and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Publisher Fact Sheet |b Gives a systematic approach to managing focused, strategic, commercially successful innovation - without the micromanaging that can stifle creativity. | |
| 520 | 8 | |a Annotation |b Innovate or die! It's the hair-raising war cry of the New Economy, and the ever-present worry of managers and executives, as they scramble to keep their products, services, and operations a step ahead of the competition. Contrary to the popular belief that managers should move aside and let people be creative, consultants Bean and Radford assert that this hands-off approach leads to wasted resources. And they propose a new and better way: to build innovative, creativity-rich organizations through astute and skillful management. Whether the end goal is a new product, customer service improvements, or breakthrough marketing strategies, The Business of Innovation provides a systematic process for managing focused, usable innovation -- without the micro-managing that can stifle creativity. Packed with examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines, and more, this powerful model helps managers and executives: -- Nurture an environment of innovation -- Support market-focused innovation through effective policies -- Gather expert feedback to properly evaluate innovations -- Develop and launch innovations successfully -- Project future trends and developments -- plus much more. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Knowledge management. | |
| 650 | 0 | |a Organizational change. | |
| 650 | 0 | |a Intellectual capital. | |
| 650 | 6 | |a Gestion des connaissances. | |
| 650 | 6 | |a Changement organisationnel. | |
| 650 | 6 | |a Capital intellectuel. | |
| 650 | 7 | |a Intellectual capital. |2 fast |0 (OCoLC)fst00975762 | |
| 650 | 7 | |a Knowledge management. |2 fast |0 (OCoLC)fst00988184 | |
| 650 | 7 | |a Organizational change. |2 fast |0 (OCoLC)fst01047828 | |
| 700 | 1 | |a Radford, Russell W. | |
| 776 | 0 | 8 | |i Print version: |a Bean, Roger, 1946- |t Business of innovation. |d New York : AMACOM, ©2002 |w (DLC) 2001027948 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814413104/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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