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|a Cherry, Paul.
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|a Questions that sell :
|b the powerful process for discovering what your customer really wants /
|c Paul Cherry.
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260 |
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|a New York :
|b AMACOM,
|c ©2006.
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300 |
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|a 1 online resource (vii, 181 pages) :
|b illustrations
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|a Includes index.
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|a Boring or engaging: how do your questions measure up? -- Getting to know prospective clients -- Managing business opportunities: the qualifying process -- Getting your customers talking: expansion and comparison questions -- Are you a consultant or product peddler? the educational question -- Directing the conversation: lock-on and impact questions -- Back to the future: vision questions -- Getting past "what if?" objections and stalls -- Putting it all together -- Conclusion -- Appendix A. Show me the money! how to create value so price is no longer an issue -- Appendix B. Using voice mail and e-mail -- Appendix C. Seeing the plan in action.
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588 |
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|a Print version record.
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|a "Questions That Sell shows you how to use advanced questioning techniques to sell your products based on value to the customer, not on price - and increase your success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions."--Jacket
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
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|a Selling.
|
650 |
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|a Marketing research.
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650 |
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|a Customer relations.
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|i Print version:
|a Cherry, Paul.
|t Questions that sell.
|d New York : AMACOM, ©2006
|z 0814473393
|w (DLC) 2005033216
|w (OCoLC)62324830
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