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Questions that sell : the powerful process for discovering what your customer really wants /

"Questions That Sell shows you how to use advanced questioning techniques to sell your products based on value to the customer, not on price - and increase your success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions."--Jacket

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cherry, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2006.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Questions that sell :  |b the powerful process for discovering what your customer really wants /  |c Paul Cherry. 
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505 0 |a Boring or engaging: how do your questions measure up? -- Getting to know prospective clients -- Managing business opportunities: the qualifying process -- Getting your customers talking: expansion and comparison questions -- Are you a consultant or product peddler? the educational question -- Directing the conversation: lock-on and impact questions -- Back to the future: vision questions -- Getting past "what if?" objections and stalls -- Putting it all together -- Conclusion -- Appendix A. Show me the money! how to create value so price is no longer an issue -- Appendix B. Using voice mail and e-mail -- Appendix C. Seeing the plan in action. 
588 0 |a Print version record. 
520 1 |a "Questions That Sell shows you how to use advanced questioning techniques to sell your products based on value to the customer, not on price - and increase your success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions."--Jacket 
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650 0 |a Customer relations. 
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