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Persuasive business proposals : writing to win more customers, clients, and contracts /
Use the latest technology and techniques to craft winning proposals.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2004.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The challenges you face
- A good proposal is hard to find
- Why the Inuit hunt whales and other secrets of customer behavior
- The structure of persuasion
- Developing a client-centered message every time you write
- Understanding the customer : the Cicero principle
- Establishing your credibility
- An overview of the proposal development process
- Writing from the right brain : getting your ideas organized
- Presenting a winning value proposition
- The structure of the letter proposal
- The structure of the formal proposal
- Writing research proposals and proposals for grants
- What to do after you submit
- Writing in the midst of a storm : how to deal with bad news and negative publicity
- Creating a proposal center of excellence
- Proposal metrics : how to measure your success
- Give the reader a KISS!
- Word choice : six traps to avoid
- Sentence structure : maximizing your clarity
- Editing your proposal.