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|a Sant, Tom.
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|a Persuasive business proposals :
|b writing to win more customers, clients, and contracts /
|c Tom Sant.
|
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|a 2nd ed.
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|a New York :
|b AMACOM,
|c ©2004.
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|a The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
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|a Print version record.
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|a Use the latest technology and techniques to craft winning proposals.
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|a Proposal writing in business.
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|a Persuasion (Rhetoric)
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|x Rédaction de projets.
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|a Proposal writing in business.
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|i Print version:
|a Sant, Tom.
|t Persuasive business proposals.
|b 2nd ed.
|d New York : AMACOM, ©2004
|z 0814471536
|w (DLC) 2003018709
|w (OCoLC)52902429
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