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Google advertising tools /
Cover note : "Cashing in with AdSense, AdWords, and the Google APIs."
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, Calif. :
O'Reilly,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Davis, Harold, |d 1953- | |
| 245 | 1 | 0 | |a Google advertising tools / |c Harold Davis. |
| 260 | |a Sebastopol, Calif. : |b O'Reilly, |c 2006. | ||
| 300 | |a 1 online resource (366 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Cover note : "Cashing in with AdSense, AdWords, and the Google APIs." | ||
| 505 | 0 | |a pt. I. Making money with your web site -- 1. Build it and they will come : creating popular web sites -- 2. Driving traffic to your site -- 3. Optimizing sites for search engine placement -- 4. Making money with affiliate programs -- 5. [Cost per click] CPC advertising -- 6. Profiting from adult sites -- pt. II. Getting the most from AdSense -- 7. Understanding Google, AdSense, and AdWords -- 8. Working with AdSense -- 9. Making sense of AdSense -- pt. III. Working with AdWords -- 10. Using AdWords -- 11. Improving campaign and ad group performance -- 12. AdWords reporting and conversion tracking -- pt. IV. Using the AdWords APIs -- 13. Understanding the AdWords API -- 14. Programming the AdWords API -- 15. Navigating the AdWords objects hierarchy -- 16. Keyword estimation. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Keyword searching. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Recherche par mots-clés. | |
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| 650 | 7 | |a COMPUTERS |x System Administration |x Storage & Retrieval. |2 bisacsh | |
| 650 | 7 | |a Internet advertising. |2 blmlsh | |
| 650 | 7 | |a Keyword searching. |2 blmlsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Keyword searching |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Davis, Harold, 1953- |t Google advertising tools. |b 1st ed. |d Sebastopol, Calif. : O'Reilly, ©2006 |z 0596101082 |w (DLC) 2006283806 |w (OCoLC)66465677 |
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