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The business of streaming and digital media /

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rayburn, Dan
Otros Autores: Hoch, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, Mass. ; Oxford : Focal Press, ©2005.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital med
Notas:Includes index.
Descripción Física:1 online resource (x, 224 pages) : illustrations
ISBN:1423708288
9781423708285
9780080476339
0080476333