TV commercials : how to make them, or, how big is the boat? /

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cury, Ivan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Elsevier, ©2005.
Temas:
Television advertising.
Television > Production and direction.
Television commercials.
Publicité télévisée.
Télévision > Production et réalisation.
Messages publicitaires.
commercials (oral or performed works)
PERFORMING ARTS > Television > Direction & Production.
Television advertising
Television commercials
Television > Production and direction
Electronic books.
Messages publicitaires télévisés.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Contents
  • 1 Introduction
  • 2 Client
  • How to Proceed
  • Choices
  • Producing the Spot
  • Low Budget: Up to $25,000
  • Midbudget: $25,000 to $250,000
  • Shooting Begins
  • Production
  • Postproduction
  • High Budget: Over $250,000
  • 3 Agency
  • Getting Considered
  • Defining the Client's Needs
  • Finding a Strategy
  • Research
  • Creating the Commercial
  • Once the Account Is "In House"
  • Scheduling
  • Choosing a Production Company
  • Casting
  • Props
  • Audio
  • At the Shoot
  • Names and Codes
  • Edit Session
  • Offline/Online
  • Final Details
  • 4 Preproduction
  • Low-Budget Production
  • Medium- and High-Budget Commercials
  • Bid Template
  • Once the Bid Is Accepted
  • The Go-Ahead
  • 5 Production
  • Low Budget
  • Medium- and High-Budget Shoots
  • Shot Procedure
  • Multiple-Camera Shoots
  • Keeping a Log
  • Extra Shots and Wrapping Up
  • Director's Business
  • Shoot Basics
  • DP
  • Film/ Tape
  • Magazines
  • Body
  • Head
  • Tripod/Dolly/Crane
  • Lenses
  • Instruments
  • Light Box
  • Grips
  • C-stands
  • Grip Gear
  • At the Sweep Table Shoot
  • Props
  • Food
  • Medium Budget: Location Shoot
  • Storyboard
  • Schedule
  • Setting
  • DP
  • Audio
  • Gaffer/Key Grip
  • Set/Props
  • High Budget: Musical
  • Storyboard
  • Cast
  • Schedule
  • Setting
  • Audio
  • Set and Props
  • Makeup
  • Costumes
  • 6 Postproduction: Editing
  • Timeline
  • Current Practices
  • Editing Work Styles
  • Low-Budget Commercials
  • Middle and High End Commercials
  • Editing Process
  • 7 Post-Plus-Audio/ Graphics/Animation
  • Audio
  • Preproduction
  • Voice-over
  • Music
  • Music Stock Libraries
  • Sound Effects
  • Dialogue
  • Post Sound
  • The Mix
  • Graphics
  • Animation
  • 8 Research
  • 9 Specialists
  • Main Production Staff
  • Director
  • Producer
  • Assistant and Associate Producers
  • Assistant Director
  • Second Assistant Director
  • Associate Director
  • Floor or Stage Manager
  • Unit Manager
  • Location Scout/Location Manager
  • Production Manager
  • Studio Supervisor
  • Script Supervisor
  • Camera Personnel
  • DP
  • Camera Operator
  • First Assistant Camera Operator
  • Second Assistant Camera
  • Engineering
  • Audio
  • The Recordist
  • Mic Handler or Boom Operator
  • Audio Playback Operator
  • Talent
  • Agents
  • Casting Director
  • Animal Handlers
  • Designer/Art Director
  • Set Designers
  • Art Director
  • Prop Rental
  • Makeup
  • Hair Designers
  • Costumes
  • Costume Designer
  • Wardrobe
  • Special Effects Designers
  • Production Crew
  • Specialized Production Crew Members
  • Animation
  • Explosive Experts
  • Generator Operator
  • Graphics
  • Greenspeople
  • Home Econo.

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