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TV commercials : how to make them, or, how big is the boat? /
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Cury, Ivan. | |
| 245 | 1 | 0 | |a TV commercials : |b how to make them, or, how big is the boat? / |c Ivan Cury. |
| 246 | 3 | |a Television commercials | |
| 260 | |a Amsterdam ; |a Boston : |b Elsevier, |c ©2005. | ||
| 300 | |a 1 online resource (xiv, 235 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 225-226) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover -- Contents -- 1 Introduction -- 2 Client -- How to Proceed -- Choices -- Producing the Spot -- Low Budget: Up to $25,000 -- Midbudget: $25,000 to $250,000 -- Shooting Begins -- Production -- Postproduction -- High Budget: Over $250,000 -- 3 Agency -- Getting Considered -- Defining the Client's Needs -- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling -- Choosing a Production Company -- Casting -- Props -- Audio -- At the Shoot -- Names and Codes -- Edit Session -- Offline/Online -- Final Details -- 4 Preproduction -- Low-Budget Production -- Medium- and High-Budget Commercials -- Bid Template -- Once the Bid Is Accepted -- The Go-Ahead -- 5 Production -- Low Budget -- Medium- and High-Budget Shoots -- Shot Procedure -- Multiple-Camera Shoots -- Keeping a Log -- Extra Shots and Wrapping Up -- Director's Business -- Shoot Basics -- DP -- Film/ Tape -- Magazines -- Body -- Head -- Tripod/Dolly/Crane -- Lenses -- Instruments -- Light Box -- Grips -- C-stands -- Grip Gear -- At the Sweep Table Shoot -- Props -- Food -- Medium Budget: Location Shoot -- Storyboard -- Schedule -- Setting -- DP -- Audio -- Gaffer/Key Grip -- Set/Props -- High Budget: Musical -- Storyboard -- Cast -- Schedule -- Setting -- Audio -- Set and Props -- Makeup -- Costumes -- 6 Postproduction: Editing -- Timeline -- Current Practices -- Editing Work Styles -- Low-Budget Commercials -- Middle and High End Commercials -- Editing Process -- 7 Post-Plus-Audio/ Graphics/Animation -- Audio -- Preproduction -- Voice-over -- Music -- Music Stock Libraries -- Sound Effects -- Dialogue -- Post Sound -- The Mix -- Graphics -- Animation -- 8 Research -- 9 Specialists -- Main Production Staff -- Director -- Producer -- Assistant and Associate Producers -- Assistant Director -- Second Assistant Director -- Associate Director -- Floor or Stage Manager -- Unit Manager -- Location Scout/Location Manager -- Production Manager -- Studio Supervisor -- Script Supervisor -- Camera Personnel -- DP -- Camera Operator -- First Assistant Camera Operator -- Second Assistant Camera -- Engineering -- Audio -- The Recordist -- Mic Handler or Boom Operator -- Audio Playback Operator -- Talent -- Agents -- Casting Director -- Animal Handlers -- Designer/Art Director -- Set Designers -- Art Director -- Prop Rental -- Makeup -- Hair Designers -- Costumes -- Costume Designer -- Wardrobe -- Special Effects Designers -- Production Crew -- Specialized Production Crew Members -- Animation -- Explosive Experts -- Generator Operator -- Graphics -- Greenspeople -- Home Econo. | |
| 520 | |a Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Television advertising. | |
| 650 | 0 | |a Television |x Production and direction. | |
| 650 | 0 | |a Television commercials. | |
| 650 | 6 | |a Publicité télévisée. | |
| 650 | 6 | |a Télévision |x Production et réalisation. | |
| 650 | 6 | |a Messages publicitaires. | |
| 650 | 7 | |a commercials (oral or performed works) |2 aat | |
| 650 | 7 | |a PERFORMING ARTS |x Television |x Direction & Production. |2 bisacsh | |
| 650 | 7 | |a Television advertising |2 fast | |
| 650 | 7 | |a Television commercials |2 fast | |
| 650 | 7 | |a Television |x Production and direction |2 fast | |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Television commercials |2 fast | |
| 655 | 7 | |a Television commercials. |2 lcgft | |
| 655 | 7 | |a Messages publicitaires télévisés. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Cury, Ivan. |t TV commercials. |d Amsterdam ; Boston : Elsevier, ©2005 |z 0240805925 |w (DLC) 2005272479 |w (OCoLC)57036470 |
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