Indispensable : how to become the company that your customers can't live without /

A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Calloway, Joe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2005.
Temas:
Customer loyalty.
Customer loyalty > Case studies.
Consommateurs > Fidélité.
Consommateurs > Fidélité > Études de cas.
BUSINESS & ECONOMICS > Marketing > Research.
Customer loyalty
Beziehungsmanagement
Kundenmanagement
Customer loyalty. > Case studies.
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The default choice
  • The five drivers
  • Case study: Deluxe
  • Back to the six new basics
  • Case study: W Hotels
  • Create community
  • Case study: Gitomer
  • Obvious but often overlooked
  • Right place, right time
  • Case study: The Pancake Pantry
  • Big picture outcome
  • Twenty-eight indispensable lessons
  • Case study: Pinnacle Financial Partners
  • Repeatable process
  • Stop apologizing, start doing your job
  • Case study: Law Talk
  • The customer decides.

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