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Indispensable : how to become the company that your customers can't live without /
A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley,
©2005.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Calloway, Joe. | |
| 245 | 1 | 0 | |a Indispensable : |b how to become the company that your customers can't live without / |c Joe Calloway. |
| 260 | |a Hoboken, N.J. : |b John Wiley, |c ©2005. | ||
| 300 | |a 1 online resource (xiii, 226 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The default choice -- The five drivers -- Case study: Deluxe -- Back to the six new basics -- Case study: W Hotels -- Create community -- Case study: Gitomer -- Obvious but often overlooked -- Right place, right time -- Case study: The Pancake Pantry -- Big picture outcome -- Twenty-eight indispensable lessons -- Case study: Pinnacle Financial Partners -- Repeatable process -- Stop apologizing, start doing your job -- Case study: Law Talk -- The customer decides. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Customer loyalty |v Case studies. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 6 | |a Consommateurs |x Fidélité |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Beziehungsmanagement |2 gnd | |
| 650 | 7 | |a Kundenmanagement |2 gnd | |
| 650 | 7 | |a Customer loyalty. |2 sears | |
| 650 | 7 | |a Customer loyalty. |v Case studies. |2 sears | |
| 655 | 7 | |a Case studies |2 fast | |
| 655 | 7 | |a Case studies. |2 lcgft | |
| 655 | 7 | |a Études de cas. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Calloway, Joe. |t Indispensable. |d Hoboken, N.J. : John Wiley, ©2005 |z 0471703087 |w (DLC) 2004028133 |w (OCoLC)57193091 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780471703082/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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