Indispensable : how to become the company that your customers can't live without /

A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Calloway, Joe
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2005.
Temas:
Customer loyalty.
Customer loyalty > Case studies.
Consommateurs > Fidélité.
Consommateurs > Fidélité > Études de cas.
BUSINESS & ECONOMICS > Marketing > Research.
Customer loyalty
Beziehungsmanagement
Kundenmanagement
Customer loyalty. > Case studies.
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.
Notas:Includes index.
Descripción Física:1 online resource (xiii, 226 pages)
ISBN:0471733369
9780471733362
9781280276866
128027686X

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