Absolute beginner's guide to launching an eBay business /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Michael, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, ©2004.
Temas:
eBay (Firm)
EBay (Firm)
Internet auctions.
Electronic commerce > Management.
Vente aux enchères sur Internet.
Commerce électronique > Gestion.
BUSINESS & ECONOMICS > Industries > Retailing.
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • I. Learning the Ropes
  • 1. Reviewing eBay Basics
  • 2. Using eBay's Advanced Features
  • II. Setting Up an eBay Business
  • 3. Step One: Create a Business Plan
  • 4. Step Two: Evaluate Your Funding Needs
  • 5. Step Three: Deal with Business and Legal Issues
  • 6. Step Four: Set Up a Record-keeping System
  • 7. Step Five: Set Up Your Back Office
  • 8. Step Six: Find and Manage Your Inventory
  • 9. Step Seven: Research Other eBay Auctions
  • and Set a Pricing Strategy
  • 10. Step Eight: Establish Your eBay Presence
  • III. Managing Your Day-to-Day Business
  • 11. Creating Item Listings
  • 12. Managing Your Auctions
  • 13. Managing Customer Payments
  • 14. Managing Packing and Shipping
  • 15. Dealing with Customers
  • 16. Dealing with Problems
  • IV. Moving from Seller to PowerSeller
  • 17. Becoming an eBay PowerSeller
  • 18. Making Your Auctions More Effective
  • 19. Working with Photographs
  • 20. Using Professional Auction Tools
  • 21. Opening an eBay Store
  • 22. Setting Up Your Own Web Site for Online Sales
  • 23. Integrating eBay Auctions into an Existing Business
  • 24. Promoting Your eBay Auctions.

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