The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena /
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation"--Going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concep...
Clasificación: | Libro Electrónico |
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Autor principal: | |
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Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
AMACOM,
©2004.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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