Using Microsoft CRM /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brown, Laura, 1953-
Otros Autores: Gravely, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, ©2004.
Edición:Special ed.
Temas:
Customer relations > Data processing.
Customer services > Management > Data processing.
Relationship marketing.
Service à la clientèle > Gestion > Informatique.
Marketing relationnel.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. Introduction
  • 2. CRM Basics
  • 3. CRM Landscape: Why Now?
  • 4. Microsoft CRM Functional and Conceptual Overview
  • 5. Setting Up Microsoft CRM
  • 6. Homepage, Workplace, and Navigation
  • 7. Sales Force Automation (SFA)
  • 8. Microsoft CRM Sales for Outlook
  • 9. Customer Service
  • 10. Microsoft CRM Reports
  • 11. Configuring Microsoft CRM
  • 12. Workflow
  • 13. Microsoft CRM Integration and Data Conversion
  • 14. Customizing Microsoft CRM
  • 15. Redesigning Your Business for Customer-Centricity
  • 16. Managing Your Service Vendors
  • 17. Installing and Maintaining Vendor Software and Services
  • 18. Understanding the CRM Marketplace
  • 19. Accessing the CRM Online Community
  • 20. Selecting a Consultant for Help Implementing Microsoft CRM
  • 21. Future Directions for Microsoft CRM.

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